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Liquid I.V. logoConsumer hydration

Liquid I.V.

An electrolyte drink-mix brand that joined Unilever in 2020.

Timeline & fundingWebsite

At a glance

Founded
2012
Headquarters
Los Angeles, California, US
Category
Consumer hydration ยท electrolyte drink mixes
Employees
Not recorded

Founders in the archive

BCBrandin CohenHFHayden FulstoneCKCameron Killeen

Funding

Public company or public parent

View financing details & sources
Origins & connections

Its consumer-hydration history includes early beverage products, powdered mixes and retail expansion. Brand claims about hydration are not general medical advice.

On the timeline

2020-10-01Liquid I.V. joins Unilever as hydration scales2024-09-08Powdered hydration becomes a mainstream retail category
Sources 2