Humanity Unfolds

Powdered hydration becomes a mainstream retail category

Sep 8, 2024

Unilever cites U.S. retail data ending September 8, 2024, ranking Liquid I.V. first by value sales in functional-hydration powders.

A dated indicator of electrolyte-drink popularity. The ranking covers a defined retail segment, not all beverages, and does not measure medical benefit.

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